Serving as the public face and dedicated voice of UNICEF, the National Committees work to raise funds from individuals, the private sector and organizations, promote children’s rights and secure worldwide visibility for children threatened by poverty, disasters, armed conflict, abuse and exploitation.

UNICEF Iceland is guided by the mission statement of UNICEF globally and the Convention on the Rights of the Child.

Based on UNICEF's mandate, UNICEF Iceland has set out a specific vision/mission statement.

Vision
To create a world fit for children.

Mission
To raise funds and advocate in Iceland in support of UNICEF’s global mission to be the driving force in ensuring the rights of every child are met.

Guiding values
Dynamic, Integrity and Creativity.